Simon Cowell drums up publicity for new show as he slips into dungarees and puts up billboard of his own face to launch hunt for new boyband as BGT 'risks facing the axe'
Simon Cowell was seen putting up a giant billboard of his own face in a bid to drum up publicity for his new show, after bookies predicted Britain's Got Talent risks facing the axe. The music mogul, 64, surprised passersby in London on Tuesday as he erected the mammoth poster to launch his nationwide hunt for the next big boyband. Simon decided his star presence was needed to plug his next project after Britain's Got Talent received the worst ratings in its 17-year history on Sunday night - despite the head judge claiming it was the best final he has seen in a long time.
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