Jack Daniel's becomes latest brand to scrap diversity hiring targets after increased pressure from angry customers
Jack Daniel's has become the latest all-American brand to scrap its diversity efforts in the face of angry conservative customers and a potential damaging boycott. The whiskey maker, Brown-Forman, wrote to employees on Wednesday saying it was reversing course on its diversity, equity, and inclusion (DEI) schemes. The Kentucky-based firm said it would stop linking executive pay to DEI progress and exit an annual ranking of LGBTQ-friendly firms. It also vowed to cut its diversity rules for suppliers and end woke corporate training sessions.
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