Here's how many people really watched Bad Bunny's halftime show

Bad Bunnymademusic historywith hisSuper Bowl halftime showperformance, and now he has the hard facts to back it up.

USA TODAY

The reggaeton superstar, whoheadlined Apple Music's Super Bowl LX Halftime Showin February, set a new record after global viewership numbers were tallied, Roc Nationannounced in a press releaseon Monday, March 2.

According to the Jay-Z-run entertainment company, which oversees the halftime show, Bad Bunny's halftime performance brought in 4.157 billion views globally within 24 hours. The viewership figure includes global and U.S. broadcast, YouTube and digital properties.

The singer's Feb. 8 halftime show averaged 128.2 million viewers in the U.S., NBC Sports previously reported, trailing behindKendrick Lamar's 2025 performance. But with the global viewership total, Bad Bunny now has the most-watched halftime show performance of all time, per Roc Nation.

<p style=Fresh off a historic win at the Grammys, Bad Bunny headlines the Apple Music Super Bowl LX Halftime Show Feb. 8, 2026. See the photos.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Lady Gaga perform a salsa-inspired rendition of "Die with a Smile" at Bad Bunny's Super Bowl halftime show.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Ricky Martin performs "LO QUE LE PASÓ A HAWAii."

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny performs during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium Feb. 8, 2026, in Santa Clara, California.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=From left: Pedro Pascal, Karol G and Cardi B perform onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on Feb. 8, 2026, in Santa Clara, California.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny performs alongside Jessica Alba, Alix Earle and David Grutman during the Super Bowl halftime show.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny dances with a young girl onstage during "Baile Inolvidable."

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny holds his Grammy during Super Bowl halftime show.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=A real-life couple got married during Bad Bunny's halftime show performance at the Super Bowl.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Lady Gaga performs a salsa-inspired "Die with a Smile"

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny performs with power line props to signify the issues Puerto Rico went through during multiple hurricanes.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Performers wave the flags of sovereign countries in the Americas at the conclusion of Puerto Rican singer Bad Bunny's performance during Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California on Feb. 8, 2026.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny holds the Puerto Rican flag.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=A message is displayed while Puerto Rican singer Bad Bunny performs during the Super Bowl LX Patriots vs Seahawks Apple Music Halftime Show at Levi's Stadium in Santa Clara, California.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=A couple marries during the Bad Bunny performance onstage at the Apple Music Super Bowl LX Halftime Show.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny with the trust fall at the Super Bowl halftime show.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny and Lady Gaga

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny and Lady Gaga

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny and Lady Gaga

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny and Lady Gaga

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Ricky Martin

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Lady Gaga performs with Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style=Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style= Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style= Bad Bunny and Cardi B looking on.

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> <p style= Bad Bunny

" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />

Bad Bunny's vibrant halftime show was unforgettable. See it up close

Fresh off a historic win at the Grammys,Bad Bunnyheadlines the Apple Music Super Bowl LXHalftime ShowFeb. 8, 2026. See the photos.

Bad Bunny's performance, which includedvarious homages to Puerto Rican cultureand guest appearances fromLady GagaandRicky Martin, offered an "invigorating" presentation, USA TODAY music critic Melissa Ruggieripreviously wrote.

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"Bad Bunny guaranteed one thing about his Super Bowl performance: the rhythm is gonna get you," Ruggieri wrote. "The global music titan delivered on his promise during his 13-minute halftime spectacle, ... commanding the stage with swagger and unapologetic authenticity."

The Super Bowl feat punctuates Bad Bunny's meteoric rise to global stardom since his 2016 debut.

The Puerto Rican singer's latest album, "Debí Tirar Más Fotos," earned him ahistoric Grammy Awardwin for album of the year in February, becoming the first Spanish-language album to take the coveted prize.

Bad Bunny performs during his Debí Tirar Más Fotos World Tour at the Allianz Parque stadium in Sao Paulo on Feb. 20, 2026.

Additionally, the album's title trackrecently hit No. 1 on the Billboard Hot 100, giving Bad Bunny his first solo No. 1 on the all-genre chart. The song also became the first predominantly Spanish-language song by a solo act to top the Hot 100 in the chart's nearly 70-year history.

Contributing: KiMi Robinson, USA TODAY

This article originally appeared on USA TODAY:Bad Bunny makes history with most watched Super Bowl halftime show

Here's how many people really watched Bad Bunny's halftime show

Bad Bunnymademusic historywith hisSuper Bowl halftime showperformance, and now he has the hard facts to back it up. ...
This day in history:

March 4, 1974, marks the release of the first issue of People magazine. Actress Mia Farrow appeared on the cover of the inaugural issue.

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Richard Stolley, former assistant managing editor of Life Magazine, founded People. Stolley emphasized that he wanted to focus on "the headliners, the stars, the important doers, the comers, and plenty of ordinary men and women caught up in extraordinary situations." His vision was to spotlight people's lives.

Thefirst issueprofiled William Peter Blatty, author of The Exorcist; designer Gloria Vanderbilt; and Marina Oswald, widow of Lee Harvey Oswald, John F. Kennedy's assassin. It cost 35 cents and was printed in black and white, except for the cover. The issue sold 1.4 million copies.

Before its official launch in 1974, the magazine produced a "dummy" test issue featuring Elizabeth Taylor and Richard Burton on the cover. Stolley circulated the issue among the male staff, who described it as"journalistic popcorn."He then contacted Clare Boothe Luce, the widow of Time Inc. co-founder Henry R. Luce, who tested it at her hair salon.

The magazine found success among women and on newsstands. ​"It is bound to be the best-read magazine in any hairdressing salon in America—and in any doctor's or dentist's waiting room." ​The intention was that "it will probably be read from cover to cover, because reading it is like eating peanuts—you can't stop once you begin."

Because the senior editorial staff was predominantly male, Stolley hired Shirley Estabrook as deputy news editor. After Stolley eventually left the magazine, Pat Ryan succeeded him, becoming the second woman to serve as a Time Inc. managing editor.

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The magazine has continued to feature singers, actors, royals, and more. It is most notable for lists such as "The 100 Most Beautiful People" and "Sexiest Man Alive." People is known for bringing entertainment and celebrity news to mainstream media, inspiring other magazines such as Us Weekly and TV celebrity news shows like "Entertainment Tonight."

Currently, People has 32 million weekly magazine readers and 77 million monthly website visitors. For its50th anniversary in 2024, the magazine showcased some of its most iconic cover stars, including Oprah Winfrey, Serena Williams, and Dwayne Johnson. Staying true to its mission of highlighting people's lives, the commemorative issue also revisited individuals who faced extraordinary circumstances, such as Jessica McClure, who survived falling into a well as a baby in 1987, and Jeanne White-Ginder, mother of AIDS activist Ryan White, who passed away in 1990.

Editor in Chief Wendy Naugle wrote in her editor's letter for the issue, "Our goal is to take our readers up close to our subjects so that we can all understand what motivates them and to find the commonality of the human experience, the ups and downs, the tragedies and the triumphs."

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This day in history: “People” Magazine launches

March 4, 1974, marks the release of the first issue of People magazine. Actress Mia Farrow appeared on the cover of the ...
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